I co-founded CLIK, a global photography marketplace connecting clients with vetted professionals through intelligent search, verified reviews, mobile booking and travel availability. I led business concept development, product strategy, market research, competitive positioning, revenue modeling, investor strategy and growth planning while creating the complete brand and digital ecosystem, including naming, visual identity, logo design, Figma product design, UI concepts, app mockups, digital assets and investor pitch decks. I also developed the ambassador strategy, launch plan, five year growth roadmap and CLIK branded education products for professional photographers.

I founded LAYERS in 2014 as a photography and consulting business, and through it I have traveled around the world photographing weddings and commercial projects. In 2018, I was named one of Rangefinder’s 30 Rising Stars and invited to speak on a panel at WPPI in Las Vegas. I was later invited to join the World’s Best Wedding Photographers. My work through LAYERS has been featured in Vogue, Junebug Weddings, LooksLikeFilm, Southern Bride, Brides, Martha Stewart Weddings and Southern Living.

From 2016 to 2019, I managed and led a broad repositioning of Fairlane Station across brand, marketing, customer experience and commercial offerings. I rebuilt the website, refined the visual identity and brand voice, restructured event programs and packages, developed marketing collateral and copy, and produced the photography through LAYERS. Following the property’s acquisition by an investor group that also owns Startup Junkie, I was retained to lead creative direction for the next phase of the property, including renovation concepts and interior design for the bridal suite.

I founded my first company in 2010, providing consulting and styling services across fashion, beauty and media. I worked with celebrity designers, cosmetic brands, NYFW, Refinery29 and Fashiontographer, while freelancing in art direction and content creation for commercial campaigns, advertising and local businesses. I later presented as a keynote speaker at L’Oréal USA and served as Beauty and Fashion Editor for the Arkansas Democrat Gazette.

I created Victor by Danielle Green as an advocacy driven streetwear initiative designed to transform survivor empowerment into a consumer brand with a social impact mission. I developed the concept, brand strategy, positioning, manifesto, messaging, mission, vision, values, voice, visual identity, logo system, typography and creative direction, connecting product, storytelling and activism around survivor rights, mental health, equality and legislative change. Victor later received national visibility through Rolling Stone and The Tamron Hall Show, extending the brand beyond fashion into media, advocacy and public conversation.

I developed the brand strategy, positioning and visual identity for The Powers Photo + Film, translating the founders’ deeply emotional approach to storytelling into a cohesive creative brand. My work included brand story, mission, vision, purpose, voice, values, logo development, typography, color direction, design elements and guidance for how the identity would extend across marketing materials and the client experience.

I built the brand strategy and visual identity for Where in the World is Maalek, the platform of chef and culinary entrepreneur Maalek Getchall, who holds two culinary degrees and leads immersive food and adventure tours throughout Southeast Asia. The brand was designed to capture the depth of his culinary expertise while positioning him beyond the traditional chef model as a guide, storyteller and cultural connector. My work included positioning, brand story, mission, vision, values, voice, logo design, typography, color systems, brand applications, social media strategy, photography direction, styling, content concepts, video strategy and campaign storyboarding for his international travel experiences.

I developed a complete personal brand system for Haleigh Featherly, positioning her work as a Mystic Mentor focused on trauma healing through movement, breath and meditation. I built the strategy from the ground up, including positioning, messaging, mission, vision, values, voice, visual identity, logo design, typography, color direction and content strategy. I then carried that work into the visual execution through creative direction, styling and shot planning for the brand photography.

I developed a full brand and marketing ecosystem for Rose of Sharon Floral Design Studio, including visual identity, logo systems, typography, color standards, marketing collateral and campaign assets. I also expanded the brand into corporate and hospitality markets by developing service positioning, sales materials, corporate floral programs, gifting, holiday offerings, promotional campaigns and branded communications designed to open new revenue channels and support business development.

I began working with Fayettechill in 2013 as a freelance stylist and was soon invited to become the first woman to join its all male design and production team as Head of Media & Style. I helped shape styling decisions, contributed to the design process and directed and styled media productions before moving into product and campaign photography for the women’s collection and ecommerce. It was during this work that I created LAYERS, turning an expanded creative role into the foundation for my own photography and consulting business.